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ABOUT DSA

DSA stands for Direct Selling Agent in the context of loans. A DSA is an individual or entity authorized by a bank or financial institution to source and refer potential borrowers for various types of loans, such as personal loans, home loans, business loans, or car loans.

PERSONAL LOAN DSA
A Personal Loan DSA is an individual or organization appointed by banks or financial institutions to source and refer potential borrowers who are looking for unsecured personal loans. Acting as a mediator, the DSA helps streamline the loan process by connecting eligible applicants with the right lenders.
HOME LOAN DSA

A Home Loan DSA is an individual or organization authorized by a bank or financial institution to source and refer potential customers specifically for home loan products. The DSA acts as a bridge between borrowers and lenders, helping facilitate the loan application and approval process.

BUSINESS LOAN DSA

A Business Loan DSA is an individual or organization authorized by a bank or financial institution to source and refer customers seeking business loans. The DSA helps connect small, medium, or large business owners with lenders who offer financial products to support business growth, expansion, or working capital needs.

EDUCATION LOAN DSA
An Education Loan DSA is an individual or organization authorized by banks or financial institutions to promote and facilitate education loans for students pursuing higher studies in India or abroad. The DSA serves as a key link between students (or their guardians) and the lender, guiding them through the loan process from application to disbursement.
CREDIT CARD DSA

A Credit Card DSA is an individual or agency authorized by a bank or financial institution to promote and sell credit card products to eligible customers. Acting as an intermediary, the DSA helps banks acquire new credit card users by sourcing applications, assisting with documentation, and ensuring the customer understands the card’s features and benefits.

AUTO LOAN DSA

An Auto Loan DSA is an individual or agency authorized by a bank or financial institution to source and facilitate auto loan applications for customers looking to purchase vehicles—such as cars, bikes, or commercial vehicles. The DSA acts as an intermediary between the customer and the lender, helping streamline the loan application and approval process.

2,785

Leaders Trained

1,378

Satisfied Clients

21

Awards Won

15

Consultants

What Are the Eligibility Criteria for Becoming a Lifeplancredit Auto Loan DSA?

To become a Loan DSA Partner or Franchise with Ruloans, the following eligibility criteria must be met:

  • Age: Applicants must be 25 years or older.

  • Nationality: Must be a resident citizen of India.

  • Educational Qualifications: No formal education is required to become a Ruloans DSA Partner.

  • Professional Background: Both working professionals and business owners are eligible to register as a Ruloans Loan DSA Franchise.

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